Lacoste's 2024 campaign, "Play Big," highlights creativity and self-expression, featuring ambassadors like Pierre Niney, Novak Djokovic and Venus Williams. Together, through a fusion of textile engineering, craftsmanship and know-how, they have turned the iconic Crocodile into a monumental work of art, measuring 8 meters long and almost 3 meters high. The campaign bridges sport, fashion, and art, showcasing Lacoste's timeless elegance and bold spirit. It celebrates individuality while honoring the brand's chic and athletic heritage, appealing to diverse generations and cultures.