Lacoste’s 2025 campaign, “Play with Icons,” celebrates timeless style and individuality by pairing brand icons—the polo, the pleated skirt, the Lenglen bag—with global ambassadors including Novak Djokovic, Pierre Niney, Venus Williams, Wang Yibo, and Adèle Exarchopoulos. Shot by Tyler Mitchell with a refined, cinematic aesthetic, the campaign blends sport and fashion through bold portraits and films that highlight both heritage and modernity. It positions Lacoste as a cultural icon where elegance, creativity, and self-expression intersect, reaffirming the crocodile as a universal symbol across generations and styles.