The VEJA x Études collaboration embodies the Parisian brand's contemporary style and spirit of experimentation.

The two brands reimagine the Fitz Roy style, inspired by hiking and the outdoors. The pair is clad in mineral gray tones, paying tribute to the landscapes of the Vercors Massif that’s dear to the Études’ founders.

The shoe features geometric patterns reminiscent of towering mountains, with a striking contrast between VEJA’s V and Études’ É. Embellished with Études' signature blue, this collaboration seamlessly blends the unique aesthetics of both brands.

The visual campaign shot by Thomas Rousset at the Parisian Tour Montparnasse captures the transformation of a passionate climber's ordinary workday into a moment of playful madness. Through unconventional poses and playful gestures, the VEJA x Études collaboration comes to life.

Études — Photographer & Director: Thomas Rousset